Cromwell Road Tower redevelopment called in

Finefair takes a big interest in new developments because they can offer great investment opportunities. We want our clients to have info about them as soon as possible. It also helps us to adapt our services, including the best guaranteed rent Kensington and Chelsea can offer.

One of the most controversial developments in South Kensington is the Holiday Inn on Cromwell Road. The plan is to demolish the 906 bedroom hotel and then replace it with a new mixed-used development. This would include towers rising 30 and 21 storeys. The new buildings would include a hotel with 749 rooms, 346 serviced apartments, and 46 new homes. There would be 20 affordable homes.


The planning application went to Kensington and Chelsea council in September but it was not successful. The rejection came after a big backlash against the plans, including hundreds of letters of objection. Locals believe the new towers will block sunlight and hurt the skyline. Both of these are big issues because it is a conservation area.

Called in

While the local council denied project, the work could still go ahead after the Mayor of London called the plan in. He will consider it and decide whether to grant permission. One of the reasons he gave for looking at it again is the need for better visitor infrastructure in this part of London. The new affordable homes are also good news for the area.

There is a chance that the Mayor of London will allow the work to go ahead. If this happens the local council may appeal. They are already in the process of looking to see if there are any legal grounds to challenge the reconsideration.

Finefair appreciates that big developments in urban areas can split opinion. It is important to try to satisfy as many stakeholders as possible. This is the best way to ensure that projects can progress.

If you are an investor interested in London we can provide a series of services for you. We are the top name for guaranteed rent Kensington and Chelsea have. In addition we can provide property management, council leasing, and lettings. Whatever your property needs, rely on us and call today or visit our site to find out how rent guarantees work.