Marketing your rental property to families

When marketing your rental property, one of the most important factors to consider is your target demographic. It is crucial to tailor your property and your marketing strategy to meet the needs of your audience successfully and make sure you appeal to the right kind of people.

There are many reasons why you may choose to set your sights on letting to families with children, rather than to other demographics such as single professionals or students. Families and parents are often more likely to stay in a rental property long term rather than frequently moving, as they want stable homes. They are also likely to take good care of your investment as most parents want to ensure their children are living in a comfortable, safe and high quality home. These are great benefits for landlords, and can give you the chance to build successful working relationships with your tenants.

Although every tenant is different, there are several qualities which most families will be looking out for in a rental property. Parents with more than one child will likely be looking for spacious rooms and storage areas; you could add in extra useful features such as built-in wardrobes and shelving units and point these out during viewings and marketing. If you have the resources, you may also consider converting a loft, garage or unused room into an extra bedroom.

Parents will tend to be discerning about the place where their children will be living, so it’s important that your property has a high quality finish and that you have carefully considered safety and security. Tiled or laminate flooring is appealing to parents because it is easy to clean, and carrying out minor repairs and applying a fresh coat of paint can work wonders. Of course, it is also vital to make sure the property’s boiler and electrical systems are all newly checked and well maintained.

Besides the property itself, the area will also influence the decision of a family when it comes to renting a home. As we discussed in a previous blog, schools are one of the biggest concerns for families in search of a rental home. If your rental property is located near highly regarded schools, you have a big selling point for parents. Make sure to mention any quality local schools in your marketing strategy so your target audience are aware of them. Similarly, families will most likely be looking for local amenities such as parks, libraries, sports facilities and playgroups.

As specialists with property and estate management in Greenwich and throughout the rest of London, we are on hand to help you invest in the right properties in the best areas for families. If you already own a property and want to maximise its appeal to families with kids, we can advise you on which adjustments and adaptations you could make.