Hammersmith has had an interesting route to becoming a prime area

Traditionally Hammersmith was a working class area. It transformed into one of the most desirable up-market locations over the last fifty years, securing a place alongside Westminster at the top of the prime market. Several things influenced this, including the presence of BBC Television Centre. This made it something of a media village, attracting actors and executives.

The area remained popular even after BBC chose to move away. Increasing numbers of City workers began purchasing homes in the area. The location was a major selling point for them and the transport links to the City and Canary Wharf are fantastic.

Hammersmith itself is a major employment hub. Numerous globally renowned companies have bases in the area, including Disney, GE Capital, and Dunnhumby. This creates demand for homes in the area too.

There have been a lot of projects in the area and the wider Borough of Hammersmith and Fulham over the last few years to create new homes. Queen’s Wharf stands out for its fantastic riverside location. The development will feature 165 flats and the new Riverside Studios, complete with theatre, cinema, bar, and restaurant.

Brackenbury Grove also has some attractive prospects. The site on Vinery Way is being developed to create a range of two bedroom mews houses, three bed townhouses, and a selection of flats.

All kinds of developers are investing in the area with the expectation that the value of investment properties in Hammersmith and Fulham will rise again in the future. The Borough is still established as a prime area and offers plenty of attractions for residents. The wave of regeneration and new building continues to add more too.

The area is particularly good for families looking at upgrading and staying for the medium to long term. There is a fantastic mix of schools in the area, offering both public and private options at primary and comprehensive levels. Many of these have outstanding ratings from Ofsted.

At Finefair we can help all clients looking at purchasing investment properties in Hammersmith and Fulham. If you would like to discuss the area with us or the array of options please contact us.